Young people are far more interested in looking good on Instagram when they go on holiday than getting drunk and having casual sex, according to Thomas Cook.
For decades, young Britons would flock to hedonistic destinations such as Ibiza and Magaluf for fun in the sun, but a poll by the holiday giant found just 10 percent of 18 to 25-year-olds now rate partying as a priority, while 42 percent said the local culture at destinations was most important to them, such as museums, galleries and ancient churches and temples.
Just one in ten said that getting a tan was important.
A spokesman added: ‘Millennials want to look after their bodies, shy away from one-night stands and hangover fry-ups, and favor wheatgrass smoothies – which make for better Instagram fodder.’
Meanwhile Thomas Cook claimed it had even witnessed the ‘death of the holiday romance’, with the idea of hitting the dancefloor to couple up with a stranger now ‘almost totally alien’ to younger people today.
It said the spread of dating apps such as Tinder means there is less incentive for holidaymakers to chat someone up in a bar or by the pool while on holiday than there was in previous generations.